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"You'll Run The Bill Up!"
Date: 11-14-2006
By: umtrr-author
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Watching Deal Or No Deal last night (speaking of "Slob Art"), I saw the Cingular Wireless "You'll Run The Bill Up!" ad for the first time.
For those who haven't seen it, there are stills on the flicklives.com site (just go "Home" in the top right menu here). It is a takeoff on A Christmas Story with "Ralphie" wanting a cell phone instead of a Red Ryder BB Gun. But he's told, "You'll Run The Bill Up!" Even "Santa" gets in the act.
The ad is a faithful, and I would say, affectionate, re-creation of several scenes from the movie. I suppose it could be called a "sellout"-- and if so, who's doing the selling and who's making the money?-- but it brought me a smile. Cingular's cell phone service already had its chance with me-- I "fired" them-- but I like the ad!
George in Ellison Park, NY
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